Curating content is no easy task, let alone engaging content. Writing engaging content is pivotal to marketing success in the long run. This gives rise to the golden question:
How to write more engaging content? The following guide explains in detail, how to get your readers to read through to the end to follow the call-to-action. The best content will receive the best responses from the readers.
Use a spectacular and engaging title:
Contrary to the common notion, writing a catchy and creative title is the most important part. The title should be such that it fires the curiosity in the reader to read the content that follows. Be mindful to include the key words that you are targeting. Depending on
the type of content, you can use negative or positive emotions to evoke readers.
Let your lede do the talking:
The lede, or the introduction to the content should be short and precise. It should tell the reader all about the content that follows, without revealing any vital details. This paragraph should convince the readers to read till the end.
Good organization of the content:
The content, on the whole, on the whole must be well organized. Headings and subheadings with subsections make the content easy to navigate, and the readers also have a clear understanding of what they are reading. The ending of one section or paragraph and the beginning of another should be free- flowing, to avoid any confusion. The beginning and ending of each subheading should reinforce the ideas being portrayed by the content.
Use add-ons wisely:
It can be monotonous for the readers to read lengthy articles. To add spice to your content, visuals such as videos, gifs, images, SlideShares and Infographics can be used. Typically, three to four visuals can be used in a 1,000-word copy. This breaks the
Offer value to the reader:
The reader will expect a take away from the content. Offer relevant advice, tips, solutions, etc. Since you are providing valuable inputs, it will help enhance your brand value and trust. Actionable content highlights leadership qualities and gives a good
impression. Ultimately, the reader should feel that reading your content was thoughtful, helpful and useful. Include images and infographics to enhance readers’ interest.
Surprise your readers:
The key to consistent readers, is credibility. Surprise them with giveaways such as links to further resources regarding the topic. Include realistic and relevant statistics to help them understand the intensity of the content. Include relevant quotes and sayings by
leaders in the industry, so that the content is more engaging. Share real- life examples and solutions so that readers can benefit from the suggestions. These benefits only add to the image of your brand.
Convince readers to follow your blog:
Convincing does not necessarily mean requesting the readers to subscribe or share. Boost your claims with relevant numbers and represent the data in a way that will boost the confidence of your readers. Make sure that your competitive advantages are
highlighted. Use illustrations and depict how your product is useful to your readers.
Avoid the passive tone, as it appears to the readers that you are distant and not a part of the solution. Bring in personal tone by adding real- life, personal examples. Let the writing style be such that you are conversing with the readers.