Forbes2025Named among the top global personal branding expertsAmong the top personal branding expertsRead the feature
Bhavik Sarkhedi in freefall on a tandem skydive

People hire who they can find. I build the personal brand that makes you the obvious choice.

Bhavik Sarkhedi, personal branding consultant. 3x entrepreneur, best-selling author, twelve years and 1,200+ clients.

I ask people to be visible in public. It seemed fair to do the uncomfortable version myself first.

Featured in

The New York TimesForbesFast CompanyHuffPostEntrepreneurForbes IndiaThe Indian ExpressInc42

PEO, in plain words

Personal branding is now Person Engine Optimization.

Person
You. Not your logo and not your company page. People hire people they can look up.
Engine
Google, ChatGPT, Perplexity and LinkedIn search: anywhere someone types your name before they call you.
Optimization
Making what they find true, recent and convincing, so the call actually happens.

SEO was built for websites. PEO is for the person behind them, and posting content is only one small part of it. Flip the panel to see the difference a client notices.

Start with the part you control most: audit your LinkedIn profile for free.

Check your own name in 60 seconds
Your Name
  1. linkedin.comYour Name, Sales at a company you left in 2021The first result, and three years out of date.
  2. someone-else.comYour Name, a dentist in another countrySame name, different person. They click it.
  3. yourcompany.comAbout usOne line about you, under the logo.
  4. ChatGPT, asked who you are“I could not find reliable information about this person.”

An illustration of the difference, not a real search.

PEO in my own words, two short recordings

How AI recommends you · 3:24
SEO and LLM SEO · 2:35

Verified, and checkable

  • ForbesNamed among top global experts, 2025
  • The New York TimesPublished twice
  • HuffPostContributor since 2016
  • EntrepreneurPublished
  • Forbes IndiaPublished
  • The Times of IndiaPublished
  • Inc42Published
Bhavik Sarkhedi

Named by Forbes among the top global personal branding experts, 2025.

The New York Times, twiceHuffPost contributor since 2016EntrepreneurForbes IndiaThe Times of IndiaInc42

People thinkReferrals are a growth strategy.Referrals only reach people who already know you.
People thinkYour credentials speak for themselves.Your credentials only speak when someone can find them.
People thinkThe best person in the room wins the room.The person people have already heard of wins the room.
People thinkNobody is searching your name.Everyone about to pay you searches your name first.
People thinkYou need more skill.You need more people to see the skill you already have.
People thinkThey will find you eventually.They find you after they have already hired someone else.
Bhavik Sarkhedi
Between calls
Bhavik Sarkhedi
The tattoos are not a brand decision

Six ways a name gets in front of the people who pay for it.

01Personal branding consultantThe whole system, positioning through publication.
02LinkedIn marketingWhere your buyers already are, and where you are not.
03SEO consultantSo the search for your name ends on your terms.
04Content and storytellingProof you can read, not adjectives you cannot.
05Backlink buildingOther people's authority, pointed at you.
06Conversion rate optimizationAttention is worthless until it books something.

I am not a designer. I am the person who decides what you are known for.

More than twelve years of this, for more than 1,200 people. Founders, consultants, surgeons, academics, operators. People whose work is already good and whose name does not travel.

I have written 21 books, contributed to HuffPost since 2016, and been published twice in The New York Times. That matters here for one reason only: I am not selling you a service I have never had to perform on myself.

An agency sells you output, a number of posts a month. A consultant decides what you are known for, then makes the internet agree. Those are different jobs and only one of them survives you cancelling the retainer.

In practice that means one position you can defend, a LinkedIn presence that sounds like you rather than a template, search results you are not embarrassed by, and enough published proof that anyone checking you up finds an answer instead of a gap.

Bhavik Sarkhedi
Between two meetings
Bhavik Sarkhedi
Still talking at midnight
Bhavik Sarkhedi
The hoodie years

Recorded on camera, in my own words

Six things you probably believe about being found, corrected on camera.

You are about to trust someone with your name, so hear how I think first. Pick any line and the recording plays beside it, in the shape I filmed it.

Now playing · 01 / 0616:9 · 10:24

How a Google Knowledge Panel directly impacts your personal brand

Google should have one centre point where it can see all the information, and nothing other than a personal website can do this.

In my words, from the recording

Every correction above is a piece of work I can do on your name.

Free, 60 seconds, no sign-up

Run the same name check I run for every new client.

Look yourself up the way a client would, tick what is true today, and see the first thing I would fix. It takes a minute and nothing is saved.

1 Type your name, then look yourself up the way a client would.

Each opens in a new tab with your name already typed in.

2 Tick what is true for you today.

3 Your result

0/ 8

Tick the ones that are true. Be honest, nobody else sees this.

The first thing I would fix for you

Start with your own website on your name. It is the one page you fully control and the one every other mention can point back to.

Contact me with my score

Opens your email with your score written in. Nothing is saved on this page.

The same man, years apart.

Nothing in the left frame was less capable. Same head, same work rate, most of the same opinions. What he did not have was a single reason for anyone to have heard of him.

That gap is not talent, and it does not close on its own. Somebody has to decide what you are known for, then put it in front of the people who decide things.

I did it for my own name first, before I charged anyone to do it for theirs.

Drag the line, or use the arrow keys

Bhavik Sarkhedi in earlier years
Bhavik Sarkhedi today
Then Now
1,200+Clients served
3xEntrepreneur
21Books published
12+Years in practice

Named by Forbes among the top global personal branding experts, 2025. Published twice in The New York Times. HuffPost contributor since 2016.

Twenty one books. Nobody ghostwrote any of them for me.

Twenty one titles, twenty four editions

Become Someone From No One, book cover Become Someone From No One · 2025
  • The Weak Point Dealer2015
  • Will You Walk A Mile?2015
  • The C to T of Content Marketing2017
  • How to Make Content Writing Your Full-time Career2021
  • How to Start Your Own Content Writing Agency2021
  • How to Become a Digital Marketing Consultant2021
  • Write Right2021
  • The Unproposed Guy2022
  • How to Be a Great Travel Writer2023
  • The Lighthearted Short Stories2023
  • Screenwriting & Screenplay2024
  • Beyond Human2024
  • AI Writer2024
  • Build A Brand That Tells A Story2025
  • Become Someone From No One2025
  • The Founder is the Brand2026
  • Uncloneable2026
  • Dhollywood Reborn2026
  • Working with Claude2026
  • How To Be The Answer2026
  • 8,585 Days of Storytelling2026
A stack of Bhavik Sarkhedi's handwritten diaries
Before any of them, these.

What they say when I am not in the room.

Bhavik's superpower is his empathy, his communication skills, and his nurturing approach towards people he works with. Working with Bhavik was a delight and a practical lesson in Leadership. He truly built a sense of confidence in me, enabled me to trust his guidance, and truly brought out the best in me.

Dhara NayakMarketing Manager

As a talented writer and creative innovative marketer, your work has consistently impressed me and left a lasting impact on both readers and clients. Your ability to craft compelling stories and captivating marketing strategies sets you apart in the industry.

Chintan MehtaOperations Manager

Bhavik's superpower is his empathy, his communication skills, and his nurturing approach towards people he works with. Working with Bhavik was a delight and a practical lesson in Leadership. He truly built a sense of confidence in me, enabled me to trust his guidance, and truly brought out the best in me.

Dhara NayakMarketing Manager

As a talented writer and creative innovative marketer, your work has consistently impressed me and left a lasting impact on both readers and clients. Your ability to craft compelling stories and captivating marketing strategies sets you apart in the industry.

Chintan MehtaOperations Manager

Bhavik's superpower is his empathy, his communication skills, and his nurturing approach towards people he works with. Working with Bhavik was a delight and a practical lesson in Leadership. He truly built a sense of confidence in me, enabled me to trust his guidance, and truly brought out the best in me.

Dhara NayakMarketing Manager

As a talented writer and creative innovative marketer, your work has consistently impressed me and left a lasting impact on both readers and clients. Your ability to craft compelling stories and captivating marketing strategies sets you apart in the industry.

Chintan MehtaOperations Manager

Seven things people ask before they hire me.

Q1

How does social media impact personal branding?

Social media is where people meet you, but it is one room of the house, not the house. I pick one platform, usually LinkedIn for founders, and make it work properly, then make sure Google and AI tools tell the same story when someone checks your name after reading your post.

Q2

Can personal branding help my career?

Yes, and usually before you notice it. Investors, hiring boards and clients look you up before they reply to you. When what they find is clear and consistent, the conversation starts warm, and when they find nothing, you start from zero every time.

Q3

How can I develop my personal brand?

Start with one clear line about what you do and for whom, and repeat it everywhere your name appears. Then this is how I grow your personal brand: one platform worked consistently, a personal website at the centre, press and podcasts where your buyers already read and listen, and your own words in every first draft. AI helps me with research and editing; the thinking stays yours.

Q4

What mistakes should I avoid in personal branding?

The ones I see most are telling a different story on every platform, living on one platform and calling it a brand, and letting a tool write in your name. People spot the last one fastest, because a post that could have come from anyone does not make anyone remember you.

Q5

What are the key components of a personal brand?

I work in three pillars: one social platform you actually show up on, search visibility on Google and in AI answers, and press that someone else wrote about you. Under all three sits a personal website, because it is the one page you control and every other source can point back to it.

Q6

How do I measure the success of my personal brand?

Search your own name, then ask ChatGPT or Perplexity who the best people in your field are. If the right things show up in both, it is working. After that I look at what actually pays: messages from the right people, invitations you did not chase, and calls where the other person already knows your story.

Q7

Why is personal branding important?

Because people check you before they call you. By the time someone books time with you, they have seen your website, your LinkedIn and whatever Google shows them. Personal branding decides what they find, so the call confirms what the internet already told them instead of starting from nothing.

Check the work

Before you contact me, check my work.

Here is who I have built for, what they said, where the work was published and what it looks like on Google today. Every page is public and every claim links to its source.

Bhavik Sarkhedi

Being good at your work is half the job.

Getting seen is the other half.

Contact me Or start with the books